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The #AsSheIs Challenge 

Social media is significantly linked to anxiety, depression, body image issues, and suicide, especially in young women. It’s time we change this .  


The Solution

The Issues We Are Solving

The #AsSheIs Instagram Challenge encourages us to be more vulnerable and unfiltered on social media. Women around the globe have participated, sharing their stories around mental health struggles, body image issues, or the pressures they feel to post the perfect photo.

2019's Challenge Reached Over



A world unfiltered
Since our November 1st, 2018 launch, women have participated from 60 different countries.
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How To Participate
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#AsSheIs In 3 Steps


How To Participate

Post an Unfiltered Photo


Include #AsSheIs

Research shows that the more we filter and photoshop, the less satisfied we become with our bodies. Step 1 of the #AsSheIs Challenge is to post an unfiltered and unphotoshopped photo.  

In your caption, make sure to include the hashtag #AsSheIs, tag @livelife_unfiltered, and nominate two other women to continue the challenge. 


Be Real & Vulnerable

The final and most important step is to be real and vulnerable in your caption, in whatever form that means to you. 

2010's Participants

A Few Of 2019's

#AsSheIs Participants

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Alessia Cara

"Natural as it getsss. shoutout to winter breakouts #AsSheIs."

"Way back then Wild was published I realized I was going to have to let go of any desire to control the photos people published of me, lest I drive myself mad. I adopted a rule that liberated the hell out of me. It was this: I would not let my vanity guide my decisions. I’d be perfectly okay with any photo of me anyone wants to post or publish in any forum, whether I found it to be flattering or not, whether it had been snapped when I was looking glitzy and fabulous or greasy and bedraggled. Not only was this freeing to abide by this rule (and I have!), but it was more honest. The pictures people posted of me over the years are a true representation of what I look like- good, bad, and mostly in between. "

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 Sophie Grégoire Trudeau

"Do you actually love the way you look? Be honest. It’s easy to judge ourselves these days. We are constantly bombarded with false images of perfection that reinforce unattainable standards. It feels like it never stops... but you know what? It needs to stop.

The #AsSheIs campaign promotes real, raw and authentic. And we need more of this. Let’s celebrate everyone’s uniqueness - “flaws” and all. And let’s embrace who we are. This is who I am."

Kimmy Shields

"I am guilt of both comparing myself to others and only sharing a highlight reel. The truth is: I am anxious. I am convinced right now that my voice and story do not matter."

Holly Frazier

"It is easy to get caught up with social media searching for the perfect photo but I have discovered embracing my imperfections makes me- me!"

Becca Kufrin

For two years I’ve been thrust into the public eye on a scale I never imagined possible. Yes, this was my own doing by entering reality TV, but nothing could prepare me for the amount of constant commentary and opinions being thrown at me. This feedback not only includes criticism on my love life but on how I look, speak, dress and apply (or don’t apply) my makeup. And, at times, it’s downright hindering. I’ve had days where I didn’t want to leave bed because of the anxiety on a social scale. And I’m not alone.”

Angelica Hale

You aren’t the only one... we all have our insecurities. 

"Flipping through Instagram I see the things that others want me to see. Posing in flattering ways. Photoshopping imperfections. Cute little captions. Everyone’s life seems figured out and perfect. I am guilty of this. I am someone who has done this. Made sure I only posted things where I looked good. Definitely have been someone to photoshop a few pictures. And I felt so ashamed every time but the positive comments coming back made it feel worth it.


Now I’m realizing that those comments are small fixes. We shouldn’t be changing who we are or what we are. Being real and honest is the only way to stay true to ourselves."

Kaetlyn Osmond
Bailey Madison

"I don't know about you but I have to constantly stop myself from comparing myself to what I see on social media. We live in a time where anything can be altered or perfected...and a time where we tell this lie to ourselves that our worth can sometimes only be defined by how people view our appearance...which is just?!!?"

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