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Designed by Allison Verville

allisonverville.com

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how it began:

Our names are Teagan and Keisha Simpson, twin sisters in our early twenties. Growing up, we both struggled with our body image. Comparing ourselves to the perfect, happy, and confident girls on Instagram was difficult. Over time, we realized that these comparisons were unfair, recognizing that the photos were often filtered, posed and carefully selected. 

In 2018, we co-founded Live Life Unfiltered as a way to improve the Instagram experience for young women.  We have grown from just two sisters to a team of women, each of us with our own story but together with a common goal to create change.

 

As a team, we are on a mission to bring back perspective; to live life a little less filtered.

our story:

Growing up as twins had its challenges. Unconsciously, we critically compared every aspect of who we were to the other. Undoubtedly, these comparisons were damaging to our self-esteem.

 

In high school, these comparisons intensified: friends, boys, basketball, academics and our bodies. However, it was during this time that we were first exposed to Instagram. No longer were these comparisons just between each other, but also the hundreds of photos of young women that we scrolled through each day, most of which were filtered, staged, and edited. We scrolled through selfie after selfie, awed over vacation photos, and envied the lives of people we had never even met. We were comparing ourselves to the perfected photos of strangers, leading us to feel worse about ourselves and fuelling our body insecurities. 

 

Come university, our insecurities were at their peak, driving decisions we made and how we lived our lives. Simply put, it was unhealthy. We realized that Instagram was feeding these insecurities, however, no matter how hard we tried, we could not delete the app.

 

After numerous conversations with friends, we realized we were not alone. Behind many of the perfect images displayed on Instagram, were girls who, like us, also had insecurities. Girls who also felt pressure from social media to post perfect photos, have a perfect body, and perfect life.

 

We want to change this. We want to remind women that Instagram is often not a realistic representation of who we are as individuals. Our vision is to change the way girls use and interact with social media. To help women recognize that we all have insecurities. 

 

We believe in this cause as something bigger than us, as an opportunity to join together as a community to make a difference. 

 

This movement was launched with an Instagram account. Our goal is not to remove social media from people’s lives, but to improve it. We want to add fresh, balanced photos to young women’s feed, helping to remind and give perspective about the images they are observing. We are calling this movement Live Life Unfiltered.

-Teagan & Keisha Simpson

Follow us @LiveLife_Unfiltered