WE'D LOVE TO HEAR FROM YOU

get in touch

  • Black Instagram Icon
  • Black YouTube Icon
  • Black Facebook Icon

Designed by Allison Verville

allisonverville.com

TM

THE #Assheis  CHALLENGE

The #AsSheIs Instagram Challenge encourages us to be vulnerable and real on social media. 
2019's Challenge Reached Over

100

 Million

A world unfiltered
Since our November 1st, 2018 launch, women have participated from 60 different countries.

2019's #Assheis CHALLENGE

Becca Kufrin

"A gentle reminder that Instagram is not reality. "

“Social media has taken over and will only keep growing. Because of that, so will our insecurities, jealousies, and hurdles we face as women. And it’s the unfortunate truth that social media is linked to a significant increase in anxiety, depression, suicide and body image issues.

 

For two years I’ve been thrust into the public eye on a scale I never imagined possible. Yes, this was my own doing by entering reality TV, but nothing could prepare me for the amount of constant commentary and opinions being thrown at me. This feedback not only includes criticism on my love life but on how I look, speak, dress and apply (or don’t apply) my makeup. And, at times, it’s downright hindering. I’ve had days where I didn’t want to leave bed because of the anxiety on a social scale. And I’m not alone.”

Hayley Wickenheiser

"Take it or leave it, this is me #unfiltered."

"This is me on most days. Fresh off the ice to some work, ponytail, no makeup, doing my thing. This is where I am most comfortable. Take it or leave it, this is me #unfitlered. I hope all young women out there can feel good in their own skin, doing their thing." 

Cheryl Strayed

“I agree with the observation that when we see other girls and women only at their most edited, glammed, polished, and perfected we sometimes fear we don’t measure up.” 

"Way back then Wild was published I realized I was going to have to let go of any desire to control the photos people published of me, lest I drive myself mad. I adopted a rule that liberated the hell out of me. It was this: I would not let my vanity guide my decisions. I’d be perfectly okay with any photo of me anyone wants to post or publish in any forum, whether I found it to be flattering or not, whether it had been snapped when I was looking glitzy and fabulous or greasy and bedraggled. Not only was this freeing to abide by this rule (and I have!), but it was more honest. The pictures people posted of me over the years are a true representation of what I look like- good, bad, and mostly in between. "

Holly Hatcher- Frazier

"It is easy to get caught up with social media searching for the perfect photo but I have discovered embracing my imperfections makes me- me!"

"What I have realized is that my best photos are those where I am present in the moment being my true self. You see the joy in my smile and the light in my eyes. The other stuff fades aware. It is easy to get caught up with social media searching for the perfect photo but I have discovered embracing my imperfections makes me- me! No filter, light or angle is better than the real me."

Catriona Gray

"I too have days where I don't feel confident, or my insecurities are louder...but that's okay."

"This is the skin I wake up in every day, I love playing with makeup and being glam, but I've also grown to love the skin I wake p in acne scars, moles and all. I too have days where I don't feel confident, or my insecurities are louder...but that's okay. Loving yourself as you are is a journey, but it's a journey worth taking." 

HOW TO PARTICIPATE

Step 1

Post an unfiltered photo to Instagram

 

Step 2

In your caption, use the hashtag #AsSheIs and share a more vulnerable side of yourself

 

Step 3

Nominate and tag two other women to continue the challenge